Adwords A/B Testing

Adwords is one of the most popular and effective elements of Internet Marketing and Search Engine Marketing. Most people can relate to the use of Adwords for getting a higher rank on top search engines like Google etc. Understanding Adwords and using it to your advantage are two different things and this is where most people make a mistake. There are actually several aspects that you need to consider when using Adwords. 

One of the important aspects is Adwords A/B testing. What Adwords A/B testing really does is that it will help you in testing the actual online performance of two or even more versions of a single webpage. You will need to start testing your original webpage or home page or any page which has content that you would like to test. The next step is to create alternate versions of the original webpage. While creating alternate versions, you can always change the overall content or even go to the extent of altering the overall look and feel of the webpage. Then use Adwords A/B testing to check the traffic flowing into the original webpage and the alternate versions. This will give you rough idea of what more can be possible in terms of search engine optimization. You will also be able to get an idea of the type of targeted traffic each of the web pages is attracting.

On the basis of Adwords A/B testing, you can create reports using CTR, total conversions, conversion %, transaction rate, total transactions, and total profits. You should not forget the fact that your online ad campaign might have lower CTR but display a higher conversion % or conversion rate, which will definitely lead to a better bottom line. The fact is you should forget about the ROI and focus on profits. In order to get the actual information on the amount of profit you have made due to a higher conversion %, you will need to use different forms of advanced conversion tracking or alternatively use the purchase variable in your tracking code.

You will need to use Adwords A/B testing to create reports for each of your online ad campaigns or website pages. This will help provide a benchmark, which will further enable you to look at an average conversion percentage. When you conduct such an extensive exercise then you are bound to reach a point where you will have a clear view of the specific content or lines that provided you with the best conversion percentage, highest bottom profit line, and best CTR. This test will also provide you with the information regarding the second best bottom profit line and CTR.

Using Adwords A/B testing for landing pages is similar to the method used for online ads. All that needs to be done is having an additional step within the overall reporting structure and this will be applicable for landing pages. Using Adwords A/B testing, you will be able to find the overall conversion % of your website’s landing page and use it as a benchmark for future comparison.