Internet Marketing
Internet marketing covers a broad scope of online businesses. Below is a list of internet marketing business models. Since the first goal of marketing is to increase the visibility of a product how you decide to do so is paramount.Search engine marketing/ Pay per click advertising (Google Adwords etc).
- Search engine optimization (SEO)
- Affiliate marketing
- Ad swapping / Joint Ventures
- E-mail marketing (opt-in emails, using link in email signature)
- Article marketing
- Press releases
- Blog marketing (Blogging, microblogging - blog networking)
- RSS Feeds and Contents Syndication – to increase the reach of your contents
- Forum marketing
- Social media & networking marketing – create and share
- Podcasting / videos marketing – use of images, videos, sound etc)
- Viral Marketing/ word of the mouth advertisement / buzz marketing
- Niche marketing (addressing a service or product which is not being addressed by mainstream providers – mostly only one segment of market)
- Text links / Banner ads
- Directory submissions (adding site to relevant directories – paid and free)
- Yellow Pages submissions
- Digital Marketing (Mobile/SMS Marketing, display ads)
- Facilitate and run contests and giveaways via your web site.
- Newsletters – Good to start conversation and build relationship.